Custom Dealer License Plate Frames

A display plate can allow the dealership to market itself with the use of great graphics and color to help solidify its relationship with both the client and the community. A well-designed display plate provides the dealership both the space and artistic component to illustrate in an attractive way the brand, contact information, website address, and logo of the dealership and/or business that the plate is designed to highlight. It is a roving positive reminder of the dealership or business that you purchased the vehicle from and/or showcase the logo of a college or university that you support displaying your pride in the institution.

A display plate can be manufactured in several different plastic weights as well as aluminum. Our display plate artistic consultants can help you design a plate that is both attractive, appealing, and most importantly memorable. The use of logos and images to create an attractive and meaningful display plate is so important in helping to create both a license plate frame and display plate that will always
help market your business.

custom dealer license plate frames
custom license plate frames free proof

Custom License Plate Frames & Imprinted Spare Tire Covers

Please Contact us Anytime for Additional Information

We would gladly prepare several proofs for your organization so that you could choose which design you feel would best help to market your business. Please keep in mind, conservative colors and images that do not look obtrusive will always remain on the vehicle. A well-designed crafted display plate will
last in all-weather environments.

Please keep in mind, just like license plate frames, design matters! Colors and logos matter! Traditional conservative coloring is best with simple easy to remember designs to highlight the dealership and most importantly its website address.

An easily read and memorized website address is always the takeaway from the use of a great display plate. Our artistic design consultants would gladly assist your organization and suggest different design alternatives to highlight the message of the license plate frame and/or display plate. Please feel free to contact Automotive Advertising Associates anytime at 1-855-453-6500 to discuss your project further. We look forward to working with you and your organization.

Common Questions, Straight Answers

Can you have custom license plate frames?

Yes, custom license plate frames are one of the most popular ways to personalize your vehicle or promote your business. You can add your own text, logo, slogan, phone number, or website to the top and bottom rails of the frame, choosing from a range of materials including plastic, aluminum, and chrome metal.

At LicensePlateFrames.com, every frame is made to order. Whether you want a single frame for personal use or a bulk order for your dealership fleet, our online tool lets you preview your design before placing an order.

The one rule: a legal custom frame must not cover your plate number, registration sticker, or state name. The decorative rails above and below are yours to personalize.

Browse custom frame options

Custom license plate frame pricing depends on the material and whether you’re ordering for personal use or in bulk for a business. Here’s a general breakdown:

  • Plastic frames: the most affordable option; ideal for high-volume dealer or business orders. Bulk pricing can bring the per-unit cost well under a few dollars each.
  • Aluminum frames: mid-range price, a durable step up from plastic with a clean professional look.
  • Chrome metal frames: premium finish, best for luxury vehicles or high-visibility branding.

For single consumer orders, expect to pay roughly $10-$25 depending on material and personalization. Business and dealership orders benefit from volume pricing: the more you order, the lower the per-unit cost. All orders at LicensePlateFrames.com include a free design proof before production begins.

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Designing your own license plate frame takes just a few minutes using our online customization tool. Here’s how the process works:

  • Step 1 – Choose your material: Select plastic, aluminum, or chrome metal based on your budget and style preference.
  • Step 2 – Add your text: Enter your custom message for the top rail, bottom rail, or both. Common uses include business names, slogans, websites, phone numbers, or personal quotes.
  • Step 3 – Preview your design: See exactly how your frame will look before you commit to an order.
  • Step 4 – Place your order: Single frames ship fast, typically within 24 hours of order confirmation. Bulk business orders include a free proof review with our design team before production.

If you have a logo or specific branding guidelines, our art department can work with your files at no extra charge.

No, license plate frames are not illegal in the United States. They are a standard automotive accessory used by millions of drivers, sold by dealerships and auto parts stores nationwide.

Frames only become illegal when they obstruct what law enforcement needs to read: the plate number, state name, and registration sticker. A frame that sits cleanly in the decorative border around your plate, without covering any text or decals, is legal in every U.S. state.

In October 2025, Florida passed stricter legislation (HB 253) increasing penalties for plate obstruction. Frames are still permitted, provided the plate number and top-corner decal remain fully visible. Choose a frame with a slim lower rail to stay safely within the law.

A few practical tips to stay compliant:

  • Keep the full plate number, state name, and registration sticker visible.
  • Avoid tinted or mirrored covers over the plate itself, those are more heavily regulated.
  • If you’re in a state with detailed plate regulations like California or Florida, check with your local DMV for the latest rules.

AutoZone and similar auto parts retailers do carry basic license plate frames, but they sell generic, off-the-shelf styles with no customization. You can’t add your own text, logo, or business name to a frame bought at AutoZone.

If you want a frame that actually says something (your dealership name, your business phone number, your website, or a personal slogan), you need a custom manufacturer like LicensePlateFrames.com. Unlike retail options, our frames are made to your exact specifications in plastic, aluminum, or chrome metal, with free design proofs and no minimum order required for personal orders.

For dealerships specifically, a custom-branded frame on every sold vehicle is one of the highest-ROI marketing products available: a one-time cost that generates thousands of local impressions per year, with no ongoing ad spend.

Custom frames for dealerships